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Feb 2
Super Bowl leasing parties
It is time, once again, for that uniquely American ritual of Super Bowl Sunday.  Whether you are rooting for the Bears or Colts, looking forward to the Super Bowl commercials, or just confused at the level of hype surrounding the whole exercise, it does provide some great opportunities.  Parties, parties, parties, for one thing.  Not that one should need an excuse to get together with friends, but this Sunday is prime motivation to do so.  The Super Bowl also provides license to consume copious amounts of food and alcohol and act foolishly.  (I know these clauses are somewhere in the fine print regarding the event – I just don’t know where.)

 

 

 

Of course, some of us take our pleasure from the day in different ways.  I for one, will, at some point during the festivities begin to wonder about the role leasing is playing in the event.  For instance, how much of the equipment being used that day is leased?  Even better, is there some funky thing being leased that I can add to my list of weird leases?  By the way, I haven’t heard from many of you on the strangest thing that you have leased, so get on it.

 

 

 

Consider the broadcasting requirements of the day, alone.  From where does all that equipment come?  They need trucks and more trucks just to haul everyone’s stuff, and think about the electronic requirements.  Flexibility and usage are the words on this day.  What about generators for the venues?  Platforms, telecommunications gear, cranes, forklifts, cookers, refrigerators, transportation – the list goes on and on.  My guess it that even the stage that Prince sings from will be rented.

 

 

 

Great stuff, huh?  Oh, and I heard that a game will be played, too.

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